Dr. Benedikt Brand

benedikt.brand@nim.org

As the manager „Research Networks & Labs“, Dr. Benedikt Brand is fostering research collaborations and networks between external research players and the NIM. As part of that, he serves as the focal point for initiating joint research projects as well as in his role as a researcher per se. One focus is on investigations employing laboratory experiments and physiological measurements to counteract biases related to online surveys.

Contentwise, his research deals with sustainable consumption, in particular in the food context, as well as the twin transformation (i.e., combining the sustainability and the digitalization transformation) in marketing/consumer behavior.

Benedikt Brand`s Google Scholar Profil