Projects Overview

Research
Projects Overview

You can filter the research projects by topic, contact person and year.

Matthias Unfried

2019-01

Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.

2018-01

Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.

2018-01

Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?

NIM Working Paper Series

2018-01

With the advent of neuroscientific approaches in marketing and consumer research, implicit processes—processes consumers may not be aware of...

Peer-reviewed

2017-03

We present a novel system for recognizing emotional arousal from voice.

NIM Working Paper Series

2017-01

An automatic system designed to infer valence (positive or negative feeling) from facial expressions, EMO Scan, was employed and evaluated...

Peer-reviewed

2016-11

We show that perception of trust-related characteristics strongly depends on the nationality of the other individual.

NIM Working Paper Series

2016-01

Humans may differ remarkably in their preferences for objectively similar rewards. Brand preferences, for instance, largely account for...

NIM Working Paper Series

2016-01

Algorithmic and equipment-based procedures for emotion detection are often afflicted by measurement error or signal noise. In this paper, we...

Peer-reviewed

2013-09

We present and test a novel system for emotion recognition in market research contexts.

Peer-reviewed

2013-05

Using photovoltaic systems as an example, we analyze how the announcement of price changes affects investment behavior.

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