Projects Overview

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NIM Marketing Intelligence Review

2016-05

Doing good does not necessarily imply doing well for a company. Ironically, in the case of green products it can even be quite the contrary.

NIM Marketing Intelligence Review

2016-05

Certain strategies can help minimize the gap between consumers’ willingness to purchase items and their moral standards in respect to fai...

NIM Marketing Intelligence Review

2016-05

Many companies seek to take over more responsibility for their supply chain and their raw materials. Intel was one of the first companies …

Other Publications

2011-01

This paper addresses the question of the psychographic and socio-demographic factors influencing purchasing behavior among...

Other Publications

2011-01

For organic food suppliers, marketing issues are gaining importance in the face of increasing competitive pressure in the organic market ...

Peer-reviewed

2009-09

Eco products are available in stores almost everywhere. How does the consumption of eco-intensive shoppers differ from other customers?

Other Publications

2009-01

Even regular customers of natural food retailers buy a range of products in conventional shopping outlets, and this both in conventi...

Other Publications

2009-01

Using purchase data from household panels, this paper analyzes consumption patterns for different groups of consumers over a four-year...

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