You can filter the research projects by topic, contact person and year.
More and more photos featuring products and brands are shared on social media. What do these photos say about attitudes and feelings toward
Read more
A multitude of photos is posted each day on social media. How can we analyze them to gain information about the temporal development of ...
Read more
With the help of CI group performance can be predicted. In this paper, we introduce a new standardized online battery to measure CI.
Read more
User generated pictures online provide potential information about consumer-brand-relationships. Can these automatically be characterized?
Read more
Social media enable consumers to interactively design content on the Internet and facilitate a paradigm shift in the consumer-producer ...
Read more
Online opinion formations can be influenced by targeting the right opinion leader. What impacts can this have of the spread of opinions?
Read more
The Web 2.0 provides a worldwide platform for opinion exchange. How can consumer opinions within the sports industry be monitored?
Read more
Increasingly, experiences with therapies are exchanged online. How can pharmaceutical companies analyze this knowledge automatically?
Read more
Exchanging opinions online can influence consumer decisions. Information gained by these discussions is relevant for marketing purposes.
Read more
Purchase decisions are increasingly influenced by the interactive exchange of opinions. How can opinion formation be analyzed online?
Read more
We aim to analyze opinion formation based on consumer dialogs in online forums among others by identifying opinions and dialog acts.
Read more
More opinions form within self-organized communities online. We introduce an approach that explains the formation by social swarming.
Read more
Opinions are increasingly being formed online as the basis for purchasing decisions. Is it possible to actively influence this process?
Read more
Online, opinions influence each other. We analyze opinion formation as a consequence of collectively intelligent behavior.
Read more
Opinion-forming on Web 2.0 is connecting more and more people. How can the process be monitored in order to intervene at an early stage?
Read more
In Web 2.0, more and more people are joining together to form communities in which they exchange views about companies' products. In the ...
Read more
Forming opinions via the Internet yields significant market research information. How can these formations be analyzed by mining services?
Read more
Web 2.0 is growing as a global platform for expressing opinions. How can opinions be monitored to use them for market research?
Read more
Online communities become increasingly interactive. A new approach analyzes the opinion forming process based on social network analysis.
Read more
Online, the interaction between people is increasing. How can the opinion spread be observed to take appropriate actions when necessary?
Read more
More opinion exchange is happening in online social networks. How can the opinion formation process be observed to recognize risks early?
Read more
The increasing interaction within online communities is pushed by the Web 2.0. How can the process of online opinion formation be analysed?
Read more
The Internet is becoming a platform of interaction. How can customer discussions be analyzed to act as a valuable source of information?
Read more
In Web 2.0, users increasingly exchange their product opinions. How can we automatically analyze this abundance of information?
Read more
