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Generative AI is transforming market research
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?
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This study explores how proactive versus passive designs of a social robot influence user comfort and intention to engage in a retail bank.
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How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?
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How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?
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This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.
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