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Press
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Login

de | en

Research

Research
Projects Overview

Projects Overview

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NIM Marketing Intelligence Review
Voices of the Leaders of Tomorrow
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Consumer Climate
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Vladimir Manewitsch 2024

2024-12

Consumer Response to AI-Generated Books in a Pressured Market

How do consumers perceive AI-generated books?

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Projects Overview

New Technologies

Behavioral Science

Research Advisory Board

Voices of the Leaders of Tomorrow

Consumer Climate

Latest consumer climate

History of the GfK Consumer Climate

NIM Marketing Intelligence Review

NIM INSIGHTS Research Magazine

NIM Research Reports

Academic Papers

NIM Market Decision Day 2025

NIM Distinguished Speakers

NIM Insights Lunch

Cooperation Partners

NIM Consumer Interaction Space

External conferences

Articles of Association