Projects Overview

You can filter the research projects by topic, contact person and year.

Behavioral Science

2025-06

Can sustainable packaging boost product quality perceptions?

Other Publications

2024-10

Debias by Design is a systematic guide to the most frequent and impactful decision-making mistakes in management and how to prevent them.

2024-08

Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?

2024-08

Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?

NIM Working Paper Series

2024-03

Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers

2023-12

How are online visibility and the perception of brand purpose related?

2023-11

This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.

Peer-reviewed

2023-11

We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.

2023-09

Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.

2023-08

What factors influence the decision to innovate the business model and are there any systematic biases?

2023-07

Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.

Peer-reviewed

2023-05

We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.

2022-12

In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.

2022-12

Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.

2022-10

Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...

2022-06

Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...

2022-06

While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven

2022-06

Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...

2022-06

Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.

2021-09

Product labels influence purchase decisions and can even steer behavior in a certain direction. Wrongly designed, it doesn't contain the ...

2020-11

Emotional arousal has been linked to the motivation to socially share information with others and can reliably be detected in the voice.

NIM Marketing Intelligence Review

2020-11

Helpful reviews are like good movies or a good novel: if you’re hooked right away, you stay and remember. No matter how short, a review …

NIM Marketing Intelligence Review

2020-11

Today, virtually all e-commerce and sharing-economy platforms rely on star ratings or similar systems to build trust between anonymous …

NIM Marketing Intelligence Review

2020-11

For many travelers, the problem is familiar: You check out from Airbnb and your flight is not till later. So you have time to still enjoy …

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