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What drives people’s decisions to share product and service experiences? Several studies show that a sender’s emotional arousal is a …
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For many travelers, the problem is familiar: You check out from Airbnb and your flight is not till later. So you have time to still enjoy …
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Helpful reviews are like good movies or a good novel: if you’re hooked right away, you stay and remember. No matter how short, a review …
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In a two-sided reputation system, it is in the interest of both buyers and sellers to be a good transaction partner. What sounds wonderful …
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Research has documented racial or ethnic discrimination in online marketplaces, from labor markets to credit applications to housing.
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While most consumers routinely read online reviews to inform their purchase decisions, the number of consumers who actively post reviews …
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Solutions to some of the most challenging problems have always come from people that are neither specialists nor experts in the focal field.
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Crowdsourced tasks are very diverse – and so are platform types. They fall into four categories, each demanding different governance …
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Crowds can be very effective, but that is not always the case. To actually render the usage of crowds effective, several factors need to …
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The gains from crowdsourcing can be high, but so can the risks. Contests may become a nightmare for the sponsoring …
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While innovation contests have become very popular, the inclusion of crowds in the strategy process is less common.
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Social innovations, just as any other form of innovation, can benefit from crowd engagement. However, the enthusiasm for crowdsourcing …
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NASA’s record of innovations is truly awesome. Every child knows about the first man on the moon and the space shuttle program, or marvels …
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The development of new beverage concepts in close cooperation with consumers via crowdsourcing was a great success for Rivella AG overall, …
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What is the impact of confusion on performance and quality in decision-making?
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Working together with engineers at the University of Augsburg and start-up firm audEERING, the GfK Verein has developed an instrument that detects emotions using the voice.
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Emotions can be captured simply from facial expressions, without distortion from subsequent questioning or distracting wiring.
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Emotions play a decisive role in almost all areas of the customer journey. But what is the best way to measure emotions?
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Big data will change market research at its core in the long term because consumption of products and media can be logged electronically …
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While many traditional retail banks are struggling with a business downturn, the direct bank market is enjoying steady and respectable …
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New technologies have made today’s marketing faster, more mobile, more location-based, more digital, more virtual, and more automatized …
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We show that perception of trust-related characteristics strongly depends on the nationality of the other individual.
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Big data contains lots of information about consumers and allows companies real-time and data-assisted decision making to gain significant …
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Location data has become more and more accessible. Smartphone applications such as location-based services collect location data on a …
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