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The explosion of available data has created much excitement among marketing practitioners about their ability to better understand the …
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The synergistic use of computer science and marketing science techniques offers the best avenue for knowledge development and improved …
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Increasing global digitalization brings huge amounts of data. Finding a successful way to handle all this data and to transform it into …
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Combination of analytical solutions for logit models including (sign) restrictions and constraints.
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Using photovoltaic systems as an example, we analyze how the announcement of price changes affects investment behavior.
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A marketing mix model with price, distribution, promotions, and advertising spend based on consumer panel data is discussed.
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