You can filter the research projects by topic, contact person and year.
Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
Read more
What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
Read more
Introduction: Broken Promises and Achievements of AI
01. Broken Promises of AI
Broken Promise 1: An AI can be a universal, human-like...
Read more
This report highlights what foresight professionals can learn from how top foresight performers organize their work and create value.
Read more
In times of digitized markets new data sources are required in market research. How can we use pictures to gain market information?
Read more
Sales of organic food in Germany have risen steadily in recent years, but only a small number of households are prepared...
Read more
