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The study examined the differential impact of humanlike versus avatar-like across functional and prosocial advertising contexts.
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Generative AI is transforming market research
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?
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How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?
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How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?
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How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?
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How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?
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Influencers are becoming retail competitors, and, in many cases, they are better positioned to connect with consumers.
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This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.
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