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How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?
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How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?
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How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?
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How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?
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How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?
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This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.
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How do Digital Sales Assistants impact consumer trust?
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We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.
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This research investigates how GenAI applications impact consumers' information search and retrieval processes in purchase decision making.
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We aim to get a better relative understanding of the impact of Digital Sales Assistants' features when considered jointly.
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This study investigates how tourists perceive tourism recommendations provided via social robots.
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We explore in-store navigation systems.
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In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.
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Many individuals encounter algorithmic decision-making agents with algorithm aversion – the irrational discounting of superior ...
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Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?
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In times of digitized markets new data sources are required in market research. How can we use pictures to gain market information?
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Sales of organic food in Germany have risen steadily in recent years, but only a small number of households are prepared...
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