You can filter the research projects by topic, contact person and year.
Can AI really simulate real people in surveys, and can it also provide reliable insights?
Read more
A recent study delves into how filters that allow consumers to display results according to sustainability crite influence consumer choices.
Read more
With AI on the rise, which features of digital sales assistants matter most to shoppers, and how do they impact product recommendations?
Read more
Consumer sentiment recovered slightly towards the end of the year.
Read more
Nuremberg, December 19, 2024: Consumer sentiment recovered slightly towards the end of the year.
Read more
AI is increasingly being used in market research. But can it actually simulate real people in surveys?
Read more
How do consumers perceive AI-generated books?
Read more
This study examines how proactive vs. passive social robots influence consumer emotions and behavior.
Read more
How does the communication style of a digital sales assistant impact consumer decision making?
Read more
How do replacement and complementary recommendations influence the purchase of products?
Read more
Consumer sentiment in Germany declined significantly in November: income expectations fall and the willingness to buy declines slightly.
Read more
Nuremberg, November 27, 2024: Consumer sentiment in Germany declined significantly in November
Read more
The study examines the effect of retail media in interactions with digital sales assistants on purchasing decisions.
Read more
The “Challenges of Nations” study has been conducted by the NIM since 1985.
Read more
Nuremberg, October 29, 2024 - Consumer Climate in Germany continues its recovery in October.
Read more
Nuremberg, October 29, 2024: Consumer Climate in Germany continues its recovery in October.
Read more
A new generation of leaders fosters sustainable practices and greater transparency – Environmental commitment beyond "business as usual".
Read more
![[Translate to English:]](/fileadmin/_processed_/5/7/csm_GettyImages-2017680706_a57d4d811b.jpg "[Translate to English:]")
![[Translate to English:]](/fileadmin/_processed_/8/2/csm_GettyImages-1446508435_ccf75a7474.jpg "[Translate to English:]")
![[Translate to English:]](/fileadmin/_processed_/8/1/csm_GettyImages-1345106029-_1__125cddbe87.jpg "[Translate to English:]")
