Projects Overview

You can filter the research projects by topic, contact person and year.

2023

2023-12

Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers.

2023-12

This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.

2023-12

How are online visibility and the perception of brand purpose related?

2023-12

What does the ideal digital shopping companion look like from the consumers' perspective?

2023-12

How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?

2023-12

Consumer sentiment is improving at the end of the year: Income expectations and willingness to buy show noticeable increases.

Consumer Climate

2023-12

December 20, 2023: Consumer sentiment is improving at the end of the year: Income expectations and willingness to buy show increases.

NIM Studies

2023-12

The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.

2023-12

This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.

Other Publications

2023-11

How do brands position themselves in the digital space? What needs to be considered when managing brands in the metaverse?

Consumer Climate

2023-11

November 28, 2023: Consumer sentiment in Germany remains overall stable in November, with no significant changes.

2023-11

Nuremberg, Germany, November 28, 2023 – Consumer sentiment in Germany remains overall stable in November, with no significant changes

2023-11

This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.

Peer-reviewed

2023-11

We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.