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The potential of AI for more efficient and effective business decisions seems huge. While many operational marketing tasks are already automated, the challenging question arises how humans and intelligent machines may collaborate to improve their marketing decision-making on a strategic level.
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In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
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Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
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The boundaries of AI in decision-making are shifting from the operational to the strategic level, according to a recent survey of 500 ...
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Some activities you do alone in a virtual environment might be better or substantially cheaper in the metaverse than on the 2D internet ...
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Robot- and AI-delivered service offers unprecedented economies of scale as the bulk of the costs are incurred in development. Physical ...
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The scalability of sales automation is dependent on a company’s capacity to create and operate use cases. For businesses not systematical...
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The growing ubiquity of AI in consumers’ lives can be very convenient, but even if software developers and marketers strive to create ...
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The pandemic-triggered distance didn’t just change how we collaborate and communicate, it also set marketers, consumers and businesses ...
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The number of marketing and sales automation tools has grown tremendously over the past years. They enable automated marketing and ...
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Modern marketing relies increasingly on technology. This trend began more than a decade ago and got another boost during the ongoing pand...
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We are developing instruments to measure the perceived company or brand purpose.
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Digital technologies are a central part of our daily lives. How important they have become was demonstrated in October 2021 when the ...
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Many individuals encounter algorithmic decision-making agents with algorithm aversion – the irrational discounting of superior ...
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The merger brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer...
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What value can strategic foresight create? And what is the difference between an organization that uses foresight effectively and one that …
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Cognitive biases can have significant consequences for companies – from poor decision-making to negative impacts on corporate culture and...
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While many brands claim a “purpose beyond profit”, it remains unclear which brands consumers perceive to be purpose-driven
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Nowadays, offers like price qoutes or settlement offers are quite often made by an algorithm rather than a human. But do humans perceive ...
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Chatbots are supposed to help consumers and give decision support. Their design and behavior becomes more and more human-like.
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The impact of robo-advisors' anthropomorphism and attention cues on consumer trust and investment decisions.
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The 2022 study examines the views of two generations of leaders on intergenerational conflict.
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Consumers love fashion but many also feel guilty about their consumption styles and their often exuberant and short-lived wardrobe. Repor...
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The design of a label has an influence on product evaluation and purchasing behaviour. The effect of a label should be tested in advance.
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