You can filter the research projects by topic, contact person and year.
The study examined the differential impact of humanlike versus avatar-like across functional and prosocial advertising contexts.
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Generative AI is transforming market research
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Are we making better or worse decisions? How quickly are we deciding, and are we fact-checking less as we trust AI more?
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How efficiently and effectively are consumers using Generative AI such as ChatGPT for searching products online?
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How do socioeconomic factors and personal values influence optimism and pessimism towards technology in different countries?
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How does the combination of substitute and complementary recommendations impact product views and sales in e-commerce?
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How can LLM-based social robots support consumers’ purchase decision-making during sales consultations?
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How doe Generative AI chatbots like ChatGPT impact consumer behavior and experience in information retrieval?
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Influencers are becoming retail competitors, and, in many cases, they are better positioned to connect with consumers.
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This study investigates the interaction between different design elements in e-commerce to promote green purchasing behavior.
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How accepted are social robots in the context of tourist
information?
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A talk with Carolin Kaiser, Head of Artificial Intelligence at NIM, about virtual characters and how their design affects consumer behavior.
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Science journalist Ranga Yogeshwar's grandson's birth in 2020 made him reflect on how tech developments shape our future and responsibility.
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Can AI really simulate real people in surveys, and can it also provide reliable insights?
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A recent study delves into how filters that allow consumers to display results according to sustainability crite influence consumer choices.
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With AI on the rise, which features of digital sales assistants matter most to shoppers, and how do they impact product recommendations?
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AI is increasingly being used in market research. But can it actually simulate real people in surveys?
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How does the communication style of a digital sales assistant impact consumer decision making?
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How do replacement and complementary recommendations influence the purchase of products?
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The study examines the effect of retail media in interactions with digital sales assistants on purchasing decisions.
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How do Digital Sales Assistants impact consumer trust?
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Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
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This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.
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We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.
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