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In our augmented world, many decision situations are designed by smart technologies. Artificial intelligence helps reduce information …
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Introduction: Broken Promises and Achievements of AI
01. Broken Promises of AI
Broken Promise 1: An AI can be a universal, human-like...
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This report highlights what foresight professionals can learn from how top foresight performers organize their work and create value.
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Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?
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Whatever your perception of AI is, the machine age of marketing has arrived. To fully grasp how AI is changing every fabric of both our …
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Consumers produce enormous amounts of textual data of product reviews online. Artificial intelligence (AI) can help analyze this data and …
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Powered by better hardware and software, and fueled by the emergence of computational social science, digital traces of human activity can …
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Thanks to the rapid progress in the field of artificial intelligence, algorithms are able to accomplish an increasingly comprehensive list …
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The implementation of bot interfaces varies tremendously in current industry practice. They range from the human-like to those that merely …
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Technological advancements in AI are continuously transforming the way companies operate, including how they interact with their customer...
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The algorithms that control AVs will need to embed moral principles guiding their decisions in situations of unavoidable harm.
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The focus of the study: How do voice assistants influence habits and decisions in everyday life as well as consumer behavior?
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The lavish party with friends, the holiday on the beach, the newly acquired smartphone – all of this is captured on camera and shared via...
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In social media, photos are at least as important as text. On Facebook alone, members upload an average of 350 million images every day....
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To enable recording of visual brand contacts across media boundaries, René Schallner and Dr. Carolin Kaiser are developing ...
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Consumers’ perceptions of technology are less matters of product attributes and concrete statistical evidence and more of captivating …
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The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along …
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What consumers notice from the IoT is just the tip of the iceberg. Underneath the surface, dozens of applications are communicating and …
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Augmented Intelligence – effective human-computer symbiosis – has the potential to address emerging challenges successfully, possibly more …
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IFTTT is a neutral platform that offers easy and free ways to get all your apps and devices talking to each other. Millions of users …
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The classical customer journey with its touchpoints is transformed into a lifelong, interactive customer relationship within an IoT-based …
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The benefits brought to us by recent product innovations also come with potential burdens for people who are motivated to consume by …
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Up to now, IoT device adoption is happening mainly in the niche segments of technologically sophisticated upscale consumers and technology-…
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Virtual reality enables a high degree of experimental control over product representations and shelf design. Augmented reality opens up new ways of supporting purchasing decisions. We are investigating these possibilities in a collaborative project with the Karlsruhe Institute of Technology.
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