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Most marketers are familiar with the classic marketing funnel that illustrates how people are led from awareness to interest, desire, and...
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Facilitating more sustainable consumer behavior through regulation is often more complex than expected. One way to significantly reduce c...
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Many vegans feel torn between their personal beliefs about animal exploitation and their desire to protect themselves and loved ones from...
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Political consumerism is often presented as a viable means against the environmental degradation and socio-economic inequality posed by...
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To develop a more sustainable economy, we need a new definition of “consumption”: To consume is to use, not to buy. Understanding consum...
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When shopping for fun products, it is often easy to avoid troublesome information. Consumers use coping strategies to maintain a good moo...
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The Corona virus has been with us in this country for more than two years now. So it's time to reflect on how flexibly companies can...
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Voice assistants are becoming more humanoid and emotional: Do consumers catch the expressed emotion of voice assistants while shopping?
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The GfK Basic figures 2022 study offers a wide range of regional data for all federal states, administrative districts and urban and rural...
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