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Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and
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This study investigates how tourists perceive tourism recommendations provided via social robots.
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We explore in-store navigation systems.
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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The German Minister of Food and Agriculture has initiated a mandatory state label for animal husbandry...
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What factors influence the decision to innovate the business model and are there any systematic biases?
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How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?
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Many consumer brands are already exploring the potential of the metaverse for their marketing activities.
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In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.
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Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
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How big is the impact of smart speakers and where is there still potential for improvement and development?
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We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.
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Young talents are pushing for fundamental change towards sustainability, while older managers want to change existing systems carefully.
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Young talent is pushing for fundamental change toward sustainability; older leaders want to change existing systems gently.
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Interview with Neil Hoyne, Chief Measurement Strategist at Google
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Quantifying a company’s purpose beyond profit is not easy but it is highly relevant.
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Successful brand stewardship requires ongoing monitoring of marketing-strategy-related sources of reputational brand risks.
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Equity incentives can tempt marketing executives to engage in short-sighted marketing management.
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On the basis of ESG metrics, companies can set clear sustainability goals.
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If you are not found in the places where consumers search, you won’t get into their consideration sets.
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The more metrics managers employ, the better their decision quality and marketing performance.
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It is necessary to measure what you need rather than to merely use what you have.
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The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
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Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
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