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How big is the impact of smart speakers and where is there still potential for improvement and development?
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We investigate how social cues, used to anthropomorphize assistance systems, like conversational agents, influences the behavior of users.
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Young talents are pushing for fundamental change towards sustainability, while older managers want to change existing systems carefully.
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Young talent is pushing for fundamental change toward sustainability; older leaders want to change existing systems gently.
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Interview with Neil Hoyne, Chief Measurement Strategist at Google
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Quantifying a company’s purpose beyond profit is not easy but it is highly relevant.
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Successful brand stewardship requires ongoing monitoring of marketing-strategy-related sources of reputational brand risks.
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Equity incentives can tempt marketing executives to engage in short-sighted marketing management.
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On the basis of ESG metrics, companies can set clear sustainability goals.
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If you are not found in the places where consumers search, you won’t get into their consideration sets.
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The more metrics managers employ, the better their decision quality and marketing performance.
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It is necessary to measure what you need rather than to merely use what you have.
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The vision for the future of the Internet is metaverses – virtual, immersive worlds instead of websites. What does this mean for marketing?
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Strategic foresight aims at creating a competitive advantage by identifying trends and understanding their impact on the company, its ...
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The potential of AI for more efficient and effective business decisions seems huge. While many operational marketing tasks are already automated, the challenging question arises how humans and intelligent machines may collaborate to improve their marketing decision-making on a strategic level.
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In this project, we develop an test so-called "social norm nudges" to promote sustainable consumer behavior.
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Artificial intelligence and intelligent algorithms are increasingly able to assist or even take over tasks from human decision makers.
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Robot- and AI-delivered service offers unprecedented economies of scale as the bulk of the costs are incurred in development. Physical ...
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The number of marketing and sales automation tools has grown tremendously over the past years. They enable automated marketing and ...
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The growing ubiquity of AI in consumers’ lives can be very convenient, but even if software developers and marketers strive to create ...
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The boundaries of AI in decision-making are shifting from the operational to the strategic level, according to a recent survey of 500 ...
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The pandemic-triggered distance didn’t just change how we collaborate and communicate, it also set marketers, consumers and businesses ...
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The scalability of sales automation is dependent on a company’s capacity to create and operate use cases. For businesses not systematical...
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Some activities you do alone in a virtual environment might be better or substantially cheaper in the metaverse than on the 2D internet ...
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![[Translate to English:] Women headset metaverse](/fileadmin/_processed_/a/6/csm_woman-g3b463a6a9_1920_bcb1c543c0.jpg)
![[Translate to English:]](/fileadmin/_processed_/3/7/csm_16_9_NIM_illustration_group_technology_puzzle_c399e25af5.jpg "[Translate to English:]")
