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November 28, 2023: Consumer sentiment in Germany remains overall stable in November, with no significant changes.
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Nuremberg, Germany, November 28, 2023 – Consumer sentiment in Germany remains overall stable in November, with no significant changes
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This project explores how product presentation such as filters, sorting, and sponsored content impact shopper's choices.
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We study AI adoption of crowd innovators. We find that adoption increases over time and that sharing success stories accelerates adoption.
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Interview with Julian Weiss, CEO and founder of headraft
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Providers of humanoid robots should integrate eye contact and other non-verbal cues into their services.
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The multiple applications of extended reality in consumer research are ubiquitous and promising.
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Sensory experiences within virtual reality are mostly visual and auditory. Addressing additional senses is technically challenging.
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Many companies have turned to offering extended reality applications to help customers imagine product benefits.
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The metaverse as a purely virtual world is still a vision, but brands can already benefit from AR applications today.
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The metaverse will empower brands to deliver products and services that are impossible in the real world.
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Virtual commerce holds the potential to transform the shopping experience by offering several benefits.
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Consumer sentiment in Germany shows a mixed picture in October and therefore no clear trend.
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October 24, 2023: Consumer sentiment in Germany shows a mixed picture in October and therefore no clear trend.
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Given the flood of sustainability claims and labels, the question therefore arises: When does sustainability actually reach customers and
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This study investigates how tourists perceive tourism recommendations provided via social robots.
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We explore in-store navigation systems.
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Some consumers are unwilling to pay the price premium for carbon compensations. We test a novel nudge to reduce costs to consumers.
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The German Minister of Food and Agriculture has initiated a mandatory state label for animal husbandry...
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What factors influence the decision to innovate the business model and are there any systematic biases?
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How sustainably do consumers want to shop? How do companies respond to this? How widespread is greenwashing and greenhushing?
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Many consumer brands are already exploring the potential of the metaverse for their marketing activities.
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In marketing, there is great potential for using AI to better understand customer behavior and shape marketing strategies.
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Scope of the project is to examine the willingness to pay of consumers for pork marked by the planned german animal husbandry labelling.
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