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Nuremberg, August 27, 2024: After the recovery in the previous month, consumer sentiment in Germany suffers a severe setback in August.
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After the recovery in the previous month, consumer sentiment in Germany suffers a severe setback in August.
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Does consumers’ trust in sustainability claims bridge the attitude-behavior gap?
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Market disruptions can cause decision-makers to resist innovation due to distorted risk perception and regret.
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Does a fit of message, image and consumer's regulatory focus increas pro-environmental market decisions?
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The explosion of ideas through crowdsourcing and generative AI offers immense innovation potential.
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Consumer sentiment in Germany improved noticeably in July. Just a Brief Flare-Up?
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Usage, Knowledge, and Challenges of Marketing Professionals When It Comes to ChatGPT & Co
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Nuremberg, July 24, 2024: Consumer sentiment in Germany improved noticeably in July. Just a Brief Flare-Up?
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This study empirically investigates the effects of GenAI-based shopping assistants on consumers in online shops.
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The recovery in consumer sentiment in Germany comes to a standstill for the time being in June.
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Nuremberg, June 26, 2024: The recovery in consumer sentiment in Germany comes to a standstill for the time being in June.
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Can Information About Carbon Footprints Backfire? Investigating Consumers’ Feelings, Thoughts, and Decisions
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We investigate how an emotional vs. rational robot design influences consumers’ trust and purchase decisions.
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This research paper investigates the function of an anthropomorphic cue (eye gaze) in the context of a virtual financial advisory setting.
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