You can filter the research projects by topic, contact person and year.
With GenAI marketers can explore a broader solution space than previously conceivable.
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Brand purpose has been firmly advocated as a fundamental requirement for winning the favor of today’s apparently more discerning consumers
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Nuremberg, March 26, 2024: Consumer sentiment in Germany continues to improve at a slow pace in March.
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Consumer sentiment in Germany continues to improve at a slow pace in March.
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Following the bitter setback in the previous month, consumer sentiment in Germany made a slight recovery in February.
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February 27, 2024: Following the bitter setback in the previous month, consumer sentiment in Germany made a slight recovery in February.
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Continuation and expansion of the "Marketing Challenges" study series, which the NIM last conducted in 2019.
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2024 shows a disappointing start for consumer sentiment in Germany: economic and income expectations and willingness to buy are falling.
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January 26, 2024: 2024 shows a disappointing start for consumer sentiment: economic and income expectations and willingness to buy decline.
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What is the reality behind the hype? How is generative AI actually being used in marketing and what are the implications for marketers?
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In this project, we are examining consumer choices by looking at the example of animal-free dairy products made by precision fermentation
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Brands often select human-like virtual characters because they are believed to foster a stronger bond of trust with consumers.
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This research aims to shed light on consumer preferences for interacting with digital sales assistants in physical retail settings.
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How are online visibility and the perception of brand purpose related?
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What does the ideal digital shopping companion look like from the consumers' perspective?
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How can recommendation systems be designed with social robots in a way that they are perceived as useful by customers?
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Consumer sentiment is improving at the end of the year: Income expectations and willingness to buy show noticeable increases.
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December 20, 2023: Consumer sentiment is improving at the end of the year: Income expectations and willingness to buy show increases.
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The study provides a representative picture of public opinion and a basis for the work of decision-makers in politics and business.
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This projects studies how interactions with a social robot, designed to emulate human shopping assistants, impact consumer decisions.
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How do brands position themselves in the digital space? What needs to be considered when managing brands in the metaverse?
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